Wednesday, 28 September 2011

Keith Negus

Negus's theory: A star is either ORGANIC or SYNTHETIC


Organic Star:
- Authentic
- Original
- Natural
- Long term profits
- Make money later on in their careers
- Longevity


e.g. Two Door Cinema Club. They are a band which play their own instruments and write their own songs. They are signed to french record label Kitsune Music.


http://en.wikipedia.org/wiki/Two_Door_Cinema_Club









Synthetic Star:
- Manufactured by record company e.g. boybands
- Controlled
- Short term profits e.g. singles/one hit wonders
- Lots of promotion
- Mass market


e.g. One Direction. They were a boyband put together on talent show the X Factor. They came second, and are signed to a £2 million recording contract with Syco. Their single, 'What Makes You Beautiful' topped the UK charts this year.


http://en.wikipedia.org/wiki/One_Direction







However, both are commercial products.

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