How Does Your Product Represent Particular Social Groups?

Our product represented particular social groups by using ideas such as the exploration of technology, which is very relevant today. Younger people have a much better understanding of technology than the older generations, and we wanted to address and attract these people.





Usually, someone who is good at, or interested in technology is branded as a 'geek'. Our product subverted this stereotype - the idea that in order for someone to have the knowledge to hack into government files they must be a 'geek', and male. We made our hacker female, and dressed her in modern, cool clothes (we took inspiration from the hacker in 'The Girl With The Dragon Tattoo'.








Another social group our product represented was the idea of gangs. Typically, they are made up of groups of violent males, so by making our hacker female, and violent, we showed that it is not always the males who are the dangerous ones. 







We chose to present violence in an abrupt, fast paced way. It took away the idea that the media usually represents of violence - we also made the initial victim (she was being stalked), turn into the killer.



The product also highlights violence by showing the man being killed and showing close-ups of the gun.