Sunday, 30 January 2011

Target Audience For Media Product

The target audience for our film is 15 - 30 years old approximately.



This because it has violence and bloody images in it, so is not suitable for younger teens, but is relevant to the world of government and politics to be enjoyed by adults as well. The genre is thriller, and is similar to films such as ‘Girl With The Dragon Tattoo’, and television series such as ‘Spooks’.



The ideal target audience member I imagine will be mid-20s, male, educated, interested in current affairs/politics, quite mathematical. I think this would be the ideal audience member because the film has a lot of action, but also is quite scientific and complex.

The other ideal audience member would be female and probably mid-20s again. I think quite feminist females will enjoy the film because of the strong female lead, who is more powerful than many of the men in the film.


The secondary target audience member would be older, about 35 - 40, and probably male. The action and the use of politics would be appealing.






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