Denotation is what is in an image. For example, a picture of a heart, the denotation would be that there is a heart in the picture.
Connotation is what is meant by what is denoted. If the denotation is that there is a heart, the connotation could be love or affection, as this is what the heart represents.
Signifier, Signified, Sign.
The image below is an advert. The signifier is what is in the advert, the signified is meant by this and the sign is what the overall signifier and signified represents.
Signifier + Signified = Sign
In this advert, for Tipalet cigarettes, the signifier is that a man is smoking a Tipalet cigarette and gaining attention from a woman, and it reads 'blow in her face and she'll follow you anywhere'. The signified is that the cigarette is bringing two people together, and the sign is that if you smoke Tipalets and you are a man you will gain female attention.
No comments:
Post a Comment