Star Image - Dyer

Dyer said -

• The star is not a real person, but just an image.

• Stars are commodities - produced and consumed on the strength of their meanings.

• Stars are constructed from a range of materials. They are put together and chanegd according to their target audience.

• An example of a constructed band would be the boyband, JLS. They don't write their own songs, or play their own instruments. Their target audience (mainly teenage girls), the clothes they wear and their songs all make up part of their star image.

• Stars are never presented as their true selves. Dyer said that the star must be both absent and present from its audience. An example of this would be the singer Adele. She is present in the fact that people relate to her, she sings about topics most people have experienced and seems just like a normal person. However, the audience doesn't actually know her at all and she is socialising with other stars, making her abnormal. In this way, she is absent.